Designkitchen teamed up with DieHard to build the brand’s first ever DieHard web site, showcasing the full extension of the brand, from its wide range of products to its trusted expertise and impressive technological breakthroughs.

Conducting extensive consumer research, DK developed a series of articles that provide detailed information on how to maintain, recharge and install DieHard batteries, as well as step-by-step guidance for users in duress situations. The site also employs a robust DieHard Help Center and DieHard mobile application to further enable users to receive real time expert advice, leveraging DieHard.com as both a trusted resource and a one-stop-shop for all things battery.

The immersive online shopping experience offers a customized battery selector that identifies the best battery fit for consumer vehicles based on lifestyle and celebrates the DieHard legacy, 42 years and counting, highlighting the iconic American brand’s past and present innovations, milestones and recognitions.