Shopping at Sears and Kmart just got better with the recent launch of Shop Your Way Rewards℠ — Sears new, next-generation loyalty program to be offered to customers of all Sears Holding Company brands.

In partnership with Wunderman Chicago, Designkitchen created a series of templated web site designs and online communications with which members can become familiar with and come to anticipate — eliciting direct response and resulting purchase.

Designkitchen also conceptualized and executed a series of trigger emails that recognize significant events in members’ lives and relationships with the Shop Your Way Rewards program, while encouraging ongoing spending activity at their favorite Sears Holding Company store and web sites.

Since the program launch in early November 2009, shopper metrics have been outstanding — with over 13,000 successful enrollments and high email click-through rates.