The Web Marketing Association recently rewarded the Club BK® web site as the winner of their Outstanding Achievement in Web Development for Outstanding Web Site category.

Building upon Burger King®’s well-known offline Kids’ Club program, Club BK® is an entertaining experience that creates a new platform for activating Burger King®’s promotional partnerships. Featuring whimsical illustrations and engaging content for parents and kids to enjoy, the site is a richly visual world where kids can create avatars, go on fun virtual adventures and play games.

An exciting and safe online environment, DK worked closely with TRUSTe and CARU to ensure that the Club BK® experience complied with standards and recommendations set by the Children’s Online Privacy Act (COPPA) and adhered to governmental standards for advertising to children.

Designkitchen is proud to receive this recognition in partnership with Burger King® and extends gratitude to the Web Marketing Association for the honor.