Senior Information Architect, Cristin Siegel, teamed up with Target Marketing Magazine to pen a series of eCommerce inspired articles to be featured quarterly in the publication. In the first of four, Cristin gives direct marketers insight on improving lead and e-mail address capture processes– emphasizing marketers’ responsibility to make it easy for consumers to engage in a relationship with the brand.

Target Marketing Magazine is dedicated to bringing marketing professionals hands-on, how-to information on direct marketing strategies and solutions that deliver profitable results.

See here for more of Cristin’s tricks of the trade.