The nervous system of the Holi-Cray-Matic

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The DK Holi-Cray-Matic™ is an open-source, Twitter-controlled, Arduino-connected (http://arduino.cc/), node.js (http://nodejs.org) application.

There is a self-hosted Node.js web server sitting at holiday.designkitchen.com that is the central hub of the project. It opens up a connection to Twitter’s Stream API and listens for any tweets mentioning @designkitchen and creates a random event job for them – snow machine, table lights, wall lights, beacon lights, inflatable sky dancer. Every 40 tweets, an all-on-holicray event is triggered. Once the jobs have been created, an event is broadcast via websockets to all the webclients (the website) to update the real-time website. These jobs are processed one at a time and sent to the Arduino node.js application sitting in the conference room.

On the Mac Pro, there is a local Node.js application that is connected to the web server via websockets (socket.io). This server is responsible for accepting job instructions from the web server, turning on Arduinio for 9 seconds, and then turning it off, and then reporting back to the web server to say the action took place.

We built out our own power circuits using PowerSwitch Tail II hooked up to an Arduino Uno board connected to a Mac Pro in the conference room. All of the holiday decorations are then plugged in downstream on those PowerSwitches, always on, waiting for the control pin on Arduino to complete the circuit and make stuff go HoliCray!

Holi-Cray-Matic

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We’re letting clients, friends and the general twittersphere take control of our holiday happenings this year. Tweet at @designkitchen to activate a holiday zone in one of our conference rooms. Once we hit that magic number the room will get Holi-Cray! Watch the live feed while you tweet so you can see your favorite employees go Holicray for the Holidays! Because simply celebrating just isn’t enough.
http://holiday.designkitchen.com/

How Tablets Are Changing Advertising - A CES Session

The 2012 International CES, the world’s largest consumer electronic tradeshow, is kicking off Tuesday, January 10th with speakers and panelists ready to discuss our future with smart devices.

Wrapped up in our lives as a form of entertainment and relied on to help make us better at our jobs, these devices shape our lifestyles. And these sessions address the newest technologies, and explore how smartphones and tablets are revolutionizing the consumption and monetization of content.

Tuesday at noon, moderator Shawn Gold of Cocodot will lead CES attendees in “iPad-Tablet-Smartphone Advertising – The Premium Advertising Platform.” Tablets are giving advertisers more options than any other smart device today. With its connections to TV as well as smartphones, tablets are proving to be more valuable given the constant changes in technology.

Discussing the versatility of tablets in advertising are panelists Yahav Isak, Digitas Health; Alexandre Mars, Publicis Group; Bryan Moffett, NPR; Mark Pavia, Starcom USA; Mandar Shinde, AOL; Ashley Swartz, Digitas; and Designkitchen’s own Cameron Friedlander.

http://www.cesweb.org