How Tablets Are Changing Advertising - A CES Session

The 2012 International CES, the world’s largest consumer electronic tradeshow, is kicking off Tuesday, January 10th with speakers and panelists ready to discuss our future with smart devices.

Wrapped up in our lives as a form of entertainment and relied on to help make us better at our jobs, these devices shape our lifestyles. And these sessions address the newest technologies, and explore how smartphones and tablets are revolutionizing the consumption and monetization of content.

Tuesday at noon, moderator Shawn Gold of Cocodot will lead CES attendees in “iPad-Tablet-Smartphone Advertising – The Premium Advertising Platform.” Tablets are giving advertisers more options than any other smart device today. With its connections to TV as well as smartphones, tablets are proving to be more valuable given the constant changes in technology.

Discussing the versatility of tablets in advertising are panelists Yahav Isak, Digitas Health; Alexandre Mars, Publicis Group; Bryan Moffett, NPR; Mark Pavia, Starcom USA; Mandar Shinde, AOL; Ashley Swartz, Digitas; and Designkitchen’s own Cameron Friedlander.

http://www.cesweb.org