Cameron Friedlander, VP, Creative Technology, and Chris Stewart, Associate Creative Director will judge this year's Seattle and Cleveland ADDY awards, respectively. Occuring in the communities worldwide, the competition - one of the largest in the advertising world - explores creative excellence at all levels. Click here to learn more.

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Come see Designkitchen’s VP and head of Creative Technology, Cameron Friedlander, as he joins the prominent ranks of South by Southwest Conference speakers. Cameron will present on the following topic: “A Tale of Loyalty: Virtual Brand Currency Wars”.  Next year’s SXSW is March 8-18, 2012 in Austin, TX. Visit the website for more details.

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Patricia Odell of The Big Fat Marketing Blog recently recognized Wunderman3 and Designkitchen’s collaborative work on the “7 Wonders of the USA”, created especially for Wonder Bread. The promotion allowed users to nominate inspirational teachers as part of the Wonder Honors America’s Everyday Heroes campaign. In Ms. Odell’s words, “Since the start of the promotion in July and its end on October 24, more than 3,000 nominations came streaming in, exceeding a previous version of the program by 230%.” Great job, DK! To read more, check out her article here. 

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Designkitchen’s very own Executive Creative Director, Scott Yanzy, will be judging Promo Magazine’s 2011 Interactive Marketing Awards. The contest aims to recognize the best in this year’s digital initiatives, especially those using interactive channels in direct-response campaigns. To learn more about the IMA Awards, check out the website here. 

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October 17-20, Digital Hollywood will take over Marina del Rey, California to talk about how technology is changing, enhancing and shaping entertainment.

Speakers from across technical divides, like Matt Shaw, Mobile Strategist for Google and Ted Hong, CMO of Fandango will talk about next generation mobile devices and their effect on the entertainment industry. While our very own Cameron Friedlander, VP/Director of Creative Technology will discuss how consumer demand is driving the need for the perfect device.

Even Jon Favreau will take the stage to engage, debate and define the latest technological developments in entertainment, encouraging companies and individuals alike to capitalize on innovation.

A co-production of Variety and Digital Hollywood, The Variety Entertainment and Technology Summit is at the intersection of content, technology and entertainment and we couldn’t be prouder to be a part of it.  

http://digitalhollywood.com/varietysummit/

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The Designkitchen team worked in tandem with its sister agency, Wunderman, to release a highly interactive web site that reflects the dynamic, global scope of the company.

All in all, we’re thrilled. Want to check out the site? You can view it here: http://www.wunderman.com/

And, if you feel so inclined, you can learn about the WebAwards here: http://www.webaward.org/winner.asp?eid=17698

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Earlier this year, Motorola and strategic partner Bulldog Solutions contracted IDC to create a collection of industry-focused content centered on innovation; including trends, best practices and guidance on how enterprise and government organizations can operate more efficiently with Motorola Solutions.

Notorious for its leadership in product development and services, Motorola believed that this effort was a fundamental undertaking—one that provided its customers with relevant, non-biased content, and in turn, encouraged them to engage with Motorola products and services.

With the content creation phase complete, Motorola turned to Designkitchen and Eliason Media to create a depository that not only facilitated the user experience, but collected essential consumer data.

Together, we are proud to present The Innovation Paradox—a content-rich hub that integrates Eloqua software and a custom-built Rails CMS. Here, visitors are invited to register to gain access to premium thought leadership resources, such as white papers, implementation guides, technology and solutions briefs, and more. Through registration, Motorola captures massive quantities of detailed consumer data that aid in tailored conversations and sales leads, as well as deliver indispensable content to enterprise and government agencies.

https://theinnovationparadox.com/

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Designkitchen’s Director of User Experience has been invited to the fifth annual WPP Stream conference in Greece this September. Dubbed an “unconference,” Stream reunites hundreds of the brightest and most innovative minds in the creative, media and technology industries. Attendees debate and develop ideas related to culture and the internet. DK is proud to send Cristin to contribute to the most cutting-edge thinking about the future of technology!  

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 Designkitchen is once again an Official Honoree for the Webby Awards! The team’s outstanding work caught attention in the Mobile Category for Handheld Devices.

Great work, DK! Check out the full list of honorees here.

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Designkitchen and The Society of Typographic Arts were proud to host Cybu Richli, a Swiss designer-artist who has received some of the highest honors in the field (Art Director Club’s Young Guns, Type Director’s Club Award, Swiss Federal Design Award, etc.). Over 40 people attended the event, which took place at DK on the evening of Thursday, March 24th 2011. Several members of DK’s creative team volunteered and attended the event as well. Mr. Richli lectured on the techniques he uses in his unique design of screen prints. You can view a gallery of his work here: http://www.c2f.to/.

You can also see photos from the event on STA’S Flickr stream:

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Cristin Siegel, Designkitchen’s Director of User Experience and Research, offered her expert opinion in an article recently published on the Direct Marketing News web site. Comparing the online marketing strategies of 24 Hour Fitness and Town Sports, two nationwide fitness franchises, Cristin clarified some of the reasons behind 24 Hour Fitness’ growing popularity among its current and potential members.

You can read the article here: http://bitly.com/eoHnrv

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Burger King Corp.'s official kids' site, Club BK®, boasts a brand new look! While kids still have the freedom to embark on quests and play challenging games featuring their favorite TV shows, movies and toys, the new redesign offers even more features and enhanced functionality for families to get excited about.

Capturing greater potential audience interest, the new homepage allows Club BK® to better promote featured content and incorporates an easy one-step login, as well as streamlined child and parent registration processes.

Within the world of Club BK®, kids now have their very own profile page—creating an additional forum for kids to safely express themselves and participate in increased interaction and sharing with others. Here, they can customize their character, update their character’s mood and likes, chat with buddies, browse virtual items they’ve redeemed with Crowns and even send virtual gifts.

A new pre-login activities section also extends value to parents, by providing Club BK® newsletters, coloring pages and puzzles that kids can print and enjoy with their families offline.

With commitment to parents always in mind, at ClubBK.com the privacy and security of children remains top priority. Through updates to the parent dashboard, parents can now see how many buddies their kids have on the site and what moods and likes they have selected for their characters, as well as monitor their child’s activity, see what educational games they’ve played and when they last logged into Club BK®.

www.clubbk.com

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More than 6 million older Americans face the threat of hunger each day — forced to skip meals or buy poor quality food. And the number is only growing. So AARP, AARP Foundation and Jeff Gordon have teamed up on the Drive to End Hunger to leave senior hunger in the dust.

Reaching out to NASCAR fans, corporations and charitable organizations, AARP partnered with Wunderman and Designkitchen to activate Drive to End Hunger online. The result? A well-balanced, digital experience that captures the essence of the campaign and engages visitors through hard-hitting hunger facts, local volunteer opportunities and up-to-date Jeff Gordon racing information.

In just a few short weeks, AARP Foundation has organized enough donations to provide more than 146,000 meals to hungry seniors in America. Just think of what a difference three years will make. 

www.drivetoendhunger.org

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Cameron Friedlander, VP, Director of Creative Technology, will speak on Thursday, March 10th at the 8th Annual Bloomberg Media Summit in New York City.

Joined by some of the most influential players in the tech world, Cameron will take part in discussing media and brand ubiquity, and the content and commerce equation.

The Bloomberg Media Summit, produced by Bloomberg and Digital Hollywood, serves to create a round-table environment that invites attendees and speakers alike to engage, debate and define the latest technological developments in the entertainment industry.

  http://digitalhollywood.com/11MediaSummit/Sum11-Thurs3.html
 

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We hear great things will be happening at SXSW in Austin, Texas this week, so naturally, we’re sending a few DKers to get in on the action. And hopefully bring back some swag (fingers crossed).

The five-day interactive showcase will feature some of the best and brightest minds in digital and emerging technologies and promises to be the most energetic, inspiring and creative event of the year.

Send us a message on Twitter @designkitchen if you want to meet up in Austin!

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DK is pleased to announce Motorola Solution’s new ‘Rise’ campaign! Following the separation of Motorola into two independent companies, Motorola Solutions (MSI), the new B2B entity, teamed up with BBDO New York and Designkitchen to develop a campaign that highlighted its new status and brand promise. With the goal of activating Motorola Solutions’ focus on mobilizing/connecting people during the moments that matter through innovation, DK designed a site that shows how MSI’s solutions empower people in the government and enterprise sectors to make informed decisions when the clock is ticking – allowing them to rise above their daily challenges. The centerpiece of the site, a series of videos shot over the course of 8 days between LA, Philadelphia and Chicago, show scenarios of public safety officials, retailers, industrial workers and transportation professionals in critical moments, such as fighting fires or responding to crimes. Localized for 11 languages, the site allows users to explore each scenario further by seeing how Motorola solutions helped solve the problem at hand.

www.motorolasolutions.com

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