Alzheimer’s Association, the largest private nonprofit funder of Alzheimer research, partnered with the DK team to develop a fun interactive game for its newly launched public education campaign—“Maintain Your Brian.”

A game of risk, intrigue and cognitive health, the interactive experience takes users through the maze of life—all while educating them on the ten steps they should take to keep their noggin running at peak performance as they age.

An engaging, friendly and streamlined cranial experience, the mind game drives users to the Alzheimer's Association web site for continued learning and also incorporates a viral send-to-friend component, which encourages sharing among friends and family.