Designkitchen appeared along with 25 other top interactive agencies in iMedia Connection’s 2011 list. Considered the cream of the crop, these agencies “advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space.” DK was recognized in particular for its outstanding work with Butterball and especially Burger King, which in their words “really shows off the agency’s engagement chops.” DK shares space with some of New York’s big names on this list, which you can see here.
Designkitchen adds more color to ClubBK.com and fun to kids and parents, with the new Crayola Connect the Dots online game.
Using the Crayola toys in BK® Kids Meals and our own childhood memories, Crayola Connect the Dots is a great online version of the classic game. Kids can choose the color of their marker or crayon – even use scissors (safety first) – to complete the puzzle. Each completed dot is an explosion of confetti and color. If arts and crafts aren’t your thing, don’t worry. We’re always adding more games and features to make the experience even better. Over the next few months Club BK will also feature iDog, Simpsons and Wii.
Marvel Studios' premier franchise, “Iron Man 2”, blasted into theaters on May 7, bringing in an extraordinary $133.6 million during its opening weekend. A tremendous success, the summer blockbuster’s action-packed national promotion that kicked off earlier this month has been keeping the summer comic book film at top-of-mind among adults and kids at virtually every imaginable touchpoint. In anticipation of the release, Marvel Entertainment and Paramount Pictures partnered with returning sponsor BURGER KING® and Designkitchen, a division of Wunderman Worldwide, LLC and member of the WPP family, to create and develop a heavy online presence at Club BK® — including a custom-designed “Iron Man 2” game, suitably called Zoom Space. Bringing the power and altitude of "Iron Man" into the Club BK® experience, kids are faced with the challenge to help Tony Stark navigate his new suit design and take it higher than it has ever been before. Integrating key educational overlays such as hand-eye coordination, colors and shapes, and multitasking, kids must navigate through the sky — steering their way toward power-ups and dodging flying obstacles. The higher they ascent, the more Club BK® Crowns they can earn and redeem for fun virtual items. A truly immersive gaming experience, “Iron Man 2” Zoom Space is just one of many major promotions that Designkitchen has partnered with and created experiences for. Past collaborations include "G.I. Joe," "Star Trek," "SpongeBob SquarePants," "Nickelodeon Kids’ Choice Awards," "Transformers" and "Cloudy with a Chance of Meatballs."
The Web Marketing Association recently rewarded the Club BK® web site as the winner of their Outstanding Achievement in Web Development for Outstanding Web Site category. Building upon Burger King®’s well-known offline Kids’ Club program, Club BK® is an entertaining experience that creates a new platform for activating Burger King®’s promotional partnerships. Featuring whimsical illustrations and engaging content for parents and kids to enjoy, the site is a richly visual world where kids can create avatars, go on fun virtual adventures and play games. An exciting and safe online environment, DK worked closely with TRUSTe and CARU to ensure that the Club BK® experience complied with standards and recommendations set by the Children’s Online Privacy Act (COPPA) and adhered to governmental standards for advertising to children. Designkitchen is proud to receive this recognition in partnership with Burger King® and extends gratitude to the Web Marketing Association for the honor.
