AARP and Jeff Gordon Drive to End Hunger
More than 6 million older Americans face the threat of hunger each day — forced to skip meals or buy poor quality food. And the number is only growing. So AARP, AARP Foundation and Jeff Gordon have teamed up on the Drive to End Hunger to leave senior hunger in the dust.
Reaching out to NASCAR fans, corporations and charitable organizations, AARP partnered with Wunderman and Designkitchen to activate Drive to End Hunger online. The result? A well-balanced, digital experience that captures the essence of the campaign and engages visitors through hard-hitting hunger facts, local volunteer opportunities and up-to-date Jeff Gordon racing information.
In just a few short weeks, AARP Foundation has organized enough donations to provide more than 146,000 meals to hungry seniors in America. Just think of what a difference three years will make.
