Partnering with Designkitchen for over 5 years, Life Fitness recently called upon DK to whip its brand into shape with an updated look and improved user experience. A leader in creating commercial and home fitness equipment, Life Fitness wanted a site that mirrored the quality of their machines and was just as easy to maintain. Additionally, Life Fitness needed to improve its position as a fitness-knowledge expert by catering more to the needs of exercisers.

To give the site a bigger visual punch, DK first added full-screen background images with scenes from gyms around the world. Complementing this, navigation and search employs product imagery to help the users find the right equipment. Site search was given an extra boost with a revamped tagging system that focuses on product attributes as well as keywords.

Focusing exclusively on educating users, the Fitness Advisor section, complete with celebrity trainer advice, provides the latest in healthy living tips and news. Deeper in the site, the design integrates instructional videos on product pages to quickly inform users of the selected equipment‘s target areas and proper usage.

Behind the scenes, the new LifeFitness.com makes use of a content management system that centralizes and simplifies the updating process for all of their international locations.

Making exercise fun and easy yet again, the new Life Fitness is sure to leave the competition in the dust.

The Designkitchen team, in partnership with Wunderman, has helped The HON Company move into the upper echelon of the office furniture market with the launch of HON.com.

This project was quite the team effort. First, we improved the site’s user experience, which made browsing for products much easier. Then we improved an application that connects customers and dealers with the click of the mouse. And we wrapped it all up with a comprehensive site strategy and design that highlight the newest, user-inspired products and HON’s new position as a top-tier brand.

And in Phase 2 we'll be adding even more. Soon you'll see a wishlist function - which we'll get to right after we're done daydreaming about redecorating the office.

The DK and Wunderman team debuted a first for one of our clients – again. We just launched a site dedicated to the newest products from HON, a leader in the office furniture market.

The site uses smooth, carousel navigation and interactive feature nodes to make the products so easy to browse, it’s like taking a tour of their showrooms without using up your lunch break.

And we have to give ourselves a pat on the back. We pulled out all the stops and got this site launched in record time. It’s beautiful and easy to use. And we love it.