The world’s largest marketer of branded consumer lawn and garden products enlisted our team to design, develop and deploy an interactive experience that leverages Scotts sponsored NASCAR driver Carl Edwards as an ambassador for its Start Right Finish Big campaign and sweepstakes. Showcasing Carl in the environment he likes most when not racing—his backyard—the digital presence successfully marries the Scotts Easy Lawn Care, Garden and Home & Patio product lines with the interest and hobbies of NASCAR enthusiasts.