DK Takes CES

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This week a group from Designkitchen attended CES, a major electronics trade show held every January in Las Vegas. The team took in all the latest and greatest in technologies and innovations in order to better serve our clients this year! To learn more about the show, check out the official site

Motorola Social Media Portal Deepens Engagement with Public Safety

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Designkitchen has proudly partnered with Motorola to create and launch the Motorola Public Safety Command Central, a new industry portal for their Government & Public Safety segment.

Launched in conjunction with The Association of Public-Safety Communications Officials trade show, the digital presence was developed to create a long-term social media hub that allows visitors to follow Motorola’s involvement and activities at key public safety events.

Created to support many other Motorola Public Safety initiatives, the site will be used as a go-to social media portal for future events and programs.

Delivering the Personal Media Experience with Motorola

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The DK team recently partnered with Motorola to create a brand new Home & Networks industry portal. Launched in conjunction with the NCTIA and CTIA trade shows, the site establishes a dynamic, video-rich thought leadership platform—positioning Motorola as the undisputed “Broadband Brand”.

Content-rich and full of unique functionality, including an “Ask an Expert” Q&A section that enabled users to directly engage in dialogue with Motorola during the trade shows, the portal also features a viral send-to-friend component as well the ability for users to bookmark and link favorite videos to social networking sites.

Created to support many other Motorola Home & Networks Mobility initiatives, the site will be used as a central hub for future events and programs.

Big Honor for Motorola

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We just got some great news! CableFax, a leading trade journal for the cable industry, rewarded Motorola’s Ultra-Broadband Solutions site as the winner of their Best Overall Website for Non-Networks category.

A great win for Motorola, they even had some really nice things to say about the site. “Technology vendors often have a tough time with websites. Their sites must satisfy tech-savvy engineers, but also MSO execs and the general public. Launched in January 2008, Motorola’s DOCSIS 3.0 site accomplishes this difficult task and more. While it’s loaded with technological sections, it also states the business case for DOCSIS and provides a wealth of material that’s easily digestible by the lay person, including links to NCTA and Cable-Labs materials. Even better, the sites is easy to navigate and updated frequently.”

We’re elated we could be a part of such a great win with Motorola. A big thanks to CableFax for the honor!

Tech Tales

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The Designkitchen team did a little storytelling to showcase Motorola’s 2D Digital Imaging solutions.

Throughout the site, we follow real users as they become more efficient and improve customer service within the enterprise – with unbelievable ease. We feel it’s these authentic user-experiences that bring the advanced technology to life and offer a much-needed human connection to the solutions.

For us, it’s like a non-fiction digital fairytale – no night-light required.

Makin' Movies

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Sometimes the Designkitchen team likes to flex some multimedia muscle. Motorola’s Media Mobility Solutions microsite is a perfect example.

To show the sheer awesome power of this solution set, we created a series of interactive vignettes highlighting Motorola’s Home and Networks portfolio. Each highlights amazing user experiences and makes the dreams of service providers – targeted advertising, interactive television, and advanced telephony – reality.

I Spy: Motorola Video Surveillance

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Have you spied the new Motorola Wireless Video Surveillance site?

Tasked with establishing Motorola as the undisputed leader in the wireless video surveillance space, the Designkitchen team jumped at the chance to make a splash.

First, we developed a strategy that talks to the specific needs of each segment. Then the team created a flash module to highlight how easy it is to add solutions to any size space. And we put it all together with a site experience that encourages the user to explore and learn more.

So, take a minute and take a look around. Maybe download a case study or two. With this site, seeing really is believing.

APX Gets in on the Action

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Designkitchen is at it again. Working hard to develop a cutting-edge site in support of Motorola’s new Project 25 multi-band radios, the new APX online experience sets the bar for premium Motorola sites going forward.

The new site’s integrated experience weaves in an interactive 3D product tour with unique scenario demonstrations, showcasing the radio’s state-of-the-art ability to help users manage real-world mission critical situations. Over and out.

Designkitchen Honored for Motorola Social Media Campaign

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DK received an honorable mention for the Motorola – Share the Experience web site in the Social Media Campaign category at the CableFAX ‘Best of the Web' Awards.

Developed to provide a long-term social media site that allows visitors to follow Motorola’s involvement and activities during and after key industry events, the Share the Experience digital presence is a dynamic social space for customers, conference attendees and media alike. Pulling in feeds from various Motorola social platforms as well as blog posts and news releases, the solid web experience is an interactive hub for all things Motorola.

We are proud to receive this recognition in partnership with Motorola. Thank you, CableFAX.

Designkitchen Wins FAXIE for Motorola GPON Video

DK is thrilled about our CableFAXIES Award for the Motorola GPON HD video in the Use of Video category.

An immersive insight into the lifestyle of the ultra broadband user, the GPON video is a first person glimpse into user interface interaction, ultimately demonstrating the increasing consumer demand for bandwidth. Shot at the DK office in one afternoon, the team filmed in front of a green sheet of paper proportional to the physical size of the screen, taped to a whiteboard. Our multimedia team mathematically mapped out where and when the ‘user’ should touch the paper to directly match the designs, casting our intern’s hand as the lead. Shooting chroma-key footage with an HD camera on solid state media with compositing done in After Effects, the team was able to seamlessly add the animation to the hand’s movement to accurately illustrate the interactive potential of the broadband experience.